Here’s What ALL Your Customers Are Buying

“Plop, plop; fizz, fizz…oh, what a relief it is!” It was one of the most memorable commercial jingles of my growing-up years….annoyingly so. But this commercial teaches us a wonderful lesson about business and marketing – people buy pain relief. If you’re selling something, you’re making a huge (but very common) mistake by focusing on […]

How Do You Figure Out Your High-Level Strategy?

I had an e-mail exchange with fellow solopreneur Stephen Lahey this week about a very cool form he has developed (see: here). This several-page analytical tool is to help other people figure out who their best clients are (and why). I looked it over, liked it, and then made the remark that I wonder how many people […]

How Can I Help You Today?

  I sent this out to two of my e-mail newsletter lists today: The variety of requests coming in is fascinating. I think I’ll do a live update (anonymous, of course): – How can I gain respect back from some co-workers after some mess-ups, including miscommunications? (this recent post is relevant, actually: http://www.stevewoodruff.com/two-simple-ways-to-be-a-better-communicator-this-week/) – I would […]

Welcome To Charlie’s Takeout Char-Broiled Chicken Thighs Served on China

“Can I take your order? You’d like some char-broiled chicken thighs served on china? Well, you’re in the right place!” Is it possible to be a little bit too specific when naming your business? Actually….yes. I regularly advise companies not to be generic about their business name – Enterprise Business Solutions, Inc., for instance, says absolutely […]

Sleeping with a Masked Man

My wife now sleeps with a masked man. This does not upset me – in fact, I am very much in favor of the arrangement – since I am that masked man. Why am I wearing a mask at night? Well, a few months ago I had a sudden minor stroke while traveling (A Scary Moment in Terminal […]

How To Say “No” in Business

  This weekend, I received an encouraging newsletter from my friend and fellow solopreneur Stephen Lahey. He said “No” (and I hadn’t even asked him a question!) Here’s what Steve wrote: What Steve is doing is practicing businesss clarity – by having a very clear understanding of what the “Yes” of his business is, he has the […]

Career Shame

In recent days, I’ve spent a good bit of time talking to people who are in their 30’s and 40’s, and going through career transition. Actually, in some cases, it’s total career re-definition. Ever felt “lost” as an adult when you’re in mid-career-stride? Like, in retrospect, maybe you made some really bad decisions? Yeah, that. It […]

How Can You Get More Referrals?

I find it very easy to get sucked down the rabbit hole – that fascinating, fast-moving rabbit hole – of digital marketing/content marketing/social media. I’ve been deeply involved in it for many years; and yet, do you know what the most important question has always been, no matter how that space has evolved? How can […]