How Can You Get More Referrals?

I find it very easy to get sucked down the rabbit hole – that fascinating, fast-moving rabbit hole – of digital marketing/content marketing/social media. I’ve been deeply involved in it for many years; and yet, do you know what the most important question has always been, no matter how that space has evolved? How can […]

The Clients You Don’t Want

Everyone wants more clients, right? Yes. And, no. What we want is more of the right kind of clients. Which means we have to tune our sensors to recognize the customers we don’t want. Some clients are a good fit for who you are and what you offer. Others may be a source of short-term revenue…and […]

Is Your Brand Just Another Penguin?

  This morning, I was driving up to a coffee meeting on I-65 toward Nashville when I spotted this truck. In amused disbelief, this blog post began to write itself in my mind as I drove. —— (ringing phone in grey, industrial cubicle…) “Good morning, is this Product Distribution Company?” “Yes, this is PDC, where entities move […]

Networking is Gold-Mining

I had such a great time this week meeting with three different people for coffee, on 3 consecutive mornings. One is an emerging musician and entrepreneur. Another is a fellow local networker with an over-full plate of responsibilities. Another is someone considering a new career direction. In each instance, besides mutually shared empathy and advice, potentially […]

Are You a Business Mayor? (not a misspelling)

I spent most of this past week in Scottsdale at a major industry conference for Life Sciences Trainers and Educators (LTEN) – much of my consulting and network-building over the last 2 decades has focused on that community. (quick hint about Arizona: when it’s over 100 degrees out, that’s probably not the time or place to […]

A Scary Moment in Terminal A

It was a routine Tuesday morning flight from Nashville to Newark. Flying Southwest Airlines, as I normally do these days, we pulled into Terminal A. I had 4 days of scheduled meetings ahead of me in the familiar environment of north Jersey. I reached up to grab my rollerbag from the overhead, strode down the […]