What’s Your Company Culture?

  I am blogging about 20 Questions that you need to answer in order to set your business focus, and make your company referral-ready. The first one was, What are your Company Strengths?, followed by, What is Your Company’s Domain Expertise? Then, we looked at Who Loves You? Now, let’s turn to… Question #4 – What’s Your Company Culture? Every […]

Give Me The Cake, Not The Ingredients

I’m going to unashamedly borrow from my friend Chris Westfall with that blog title, because his newsletter today just hit the nail on the head. Most times we (as customer) don’t want the details. Don’t tell me about the recipe. Don’t list off the ingredients. Just give me the cake. This was a timely thought, since […]

Who Loves You?

  I am blogging about 20 Questions that you need to answer in order to set your business focus, and make your company referral-ready. The first one was, What are your Company Strengths?, followed by, What is Your Company’s Domain Expertise? Now, let’s turn to… Question #3 – Who Loves You? I’m a big believer in the idea that […]

What is Your Company’s Domain Expertise?

I am giving you 20 Questions that you’ll want to answer in order to set your business focus, and make your company referral-ready. The first one was, What are your Company Strengths? Now, let’s turn to… Question #2 – What is your Company’s Domain Expertise? You should know that I have a total lack of interest in anything related […]

How to Become a Value-Adding Partner (not just a vendor)

Every company wants to be distinguished from the marketplace competition – but sometimes it’s difficult to rise above other suppliers and be thought of as more than just another commodity. What’s true of companies is also true of individual client-facing professionals (salespeople, account managers, project managers, etc.). You want to be thought of as a […]

What Are Your Company Strengths?

This is #1 of 20 Questions to Clarity You can’t grow and market your business without focus. A clear strategic direction, with a well-defined sweet spot in the marketplace, is critical to success. Many companies – not just start-ups, but also established outfits – flounder at this point. Trying to sell without clarity is like […]

Where Your Resume and Your LinkedIn Profile Should Differ

I’ve worked with dozens of professionals on improving their resumes, and LinkedIn profiles, during career transitions (and, at times, in advance of potential career transitions). And here’s one question I get all the time: how do I handle my self-presentation on LinkedIn and on resumes? One of the most important parts of your professional self-presentation […]

How to Clear Away The Clouds From Your Marketing Message

“I’m your financial weatherman. I look ahead at the clouds on the horizon, and keep your 401(k) from becoming a 201(k).” That’s how a financial advisor (Bob Williams) recently introduced himself at a local networking event, and it was masterful. Why? Because he used a relevant analogy, a touch of humor, and….most importantly….I remembered it. This […]

Fly the Jargon Skies

This week, I received in my inbox an introductory missive from the new President/CEO of United Airlines. This was not a first-class production. In fact, it should never have been allowed to leave the gate, it is so freighted with boilerplate business-speak baggage. This is what happens when you try to say all the “right” […]

Fixing Those Blind Spots

When I bought my Mazda6, one of the features that unexpectedly sold me on the car was a BSDS – Blind Spot Detection System. If you activate your turn signal and start to turn the steering wheel, sensors in the wheel wells automatically check to see if there are any vehicles in your “blind spot” […]