Engineering Drugs (and Clarity)

Having worked in the life sciences (medical device, pharmaceutical, biotech) field for 30 years, I know how difficult it can be for those drug development/manufacturing companies to stand out. Their taglines all tend to sound the same – something about medicine, patients, caring, health, etc. But then someone mentioned Merrimack Pharmaceuticals to me, talking about […]

Solving a Branding Challenge in 30 Seconds

I’ve had to face several significant branding struggles during my 10-year run as a consultant – which actually feels slightly embarrassing to have to admit, given that one of my key messages is developing a succinct and clear brand message! One of my enduring challenges is having two distinct audiences – a group of professionals connected […]

What is Donald Trump Tapping Into?

Let me just state, as I begin this post, that I am not interested in generating a bunch of political commentary. So please refrain – can I get a hearty Amen? What I do want to do is muse a little bit on the phenomenon of the popularity of Donald Trump. Particularly, his branding as a […]

Announcing: Some Bold New Marketing Gibberish

Later this week, I plan to meet with a local marketing agency (Blue Kite Marketing), which has been working on a re-brand for my business. But this post reminded me how much I *love* the marketing babble that accompanies re-branding efforts (especially new logos). You know – like this explanation when Twitter released its new bird […]

Welcome To Charlie’s Takeout Char-Broiled Chicken Thighs Served on China

“Can I take your order? You’d like some char-broiled chicken thighs served on china? Well, you’re in the right place!” Is it possible to be a little bit too specific when naming your business? Actually….yes. I regularly advise companies not to be generic about their business name – Enterprise Business Solutions, Inc., for instance, says absolutely […]

Is Your Brand Just Another Penguin?

  This morning, I was driving up to a coffee meeting on I-65 toward Nashville when I spotted this truck. In amused disbelief, this blog post began to write itself in my mind as I drove. —— (ringing phone in grey, industrial cubicle…) “Good morning, is this Product Distribution Company?” “Yes, this is PDC, where entities move […]

Three Words. Twelve Letters. Great Tagline.

It was a total old-school breakfast experience. If you’ve been in the South (or just driven through), you’ve seen the ubiquitous yellow Waffle House roadside signs. These places look like a throwback to earlier decades, including the signage, the pictures on the walls, even the handwritten checks. Since my youngest son had never had the […]