The Secret to Getting Your Point Across

  What is one of the most frustrating things for any communicator (and I mean any – teachers, trainers, marketers, bloggers, pastors, salespeople…)? Our message doesn’t get across. It doesn’t “stick”. The minds of our audiences are overloaded, and the noise level that surrounds us all continues to increase. How do we break through? Here’s […]

When Lack of Clarity Turns Deadly

I got very worked up watching a documentary on the Smithsonian Channel last night. Like many others, I followed with fascinated horror in 1999 as a Lear Jet carrying golfer Payne Stewart and a handful of others streaked across the country, unguided, until it finally ran out of fuel and crashed in a South Dakota […]

The Jarring Power of the Surprise Statistic

I was at a networking meeting recently, where each of us at the table had 6 minutes to introduce our business (I love this format, by the way. Thirty seconds to introduce yourself to the entire group, but then 6 minutes to go in-depth with 4-5 tablemates). One of the gentlemen at our table is […]

Becoming a Whisky Communicator

Last week, I enjoyed my first visit to Leiper’s Fork Distillery, a beautiful facility located only 15 minutes away from my home in Franklin, Tennessee (if you’re ever visiting TN and want to make distillery visits, LFD is a must-see!) How does a whisky distillery work? Well, to over-simplify the process – raw materials (grains, […]

We Need to Hear Your Story

I was sitting at a celebratory dinner a while back, and the host started telling a story. His story. How he had become the professional he was, and why he was moving in the direction he was going. He could have spewed facts, or statistics, or bullet points. But no-one would have remembered them. Those […]

Blah blah blah blah (+ a diamond in the fluff)

In today’s attention economy, you can’t hope to succeed by throwing up a website full of fluffy generalities, unfocused deliverables, and foggy business jargon. “We partner with big-medium-small global-local footprint companies to harness breakthrough alignment of complex solutions that include tactical execution of strategies with synergistic results blah, blah, blah…” Generic, high-concept biz-speak is no match for a […]

Give Me The Cake, Not The Ingredients

I’m going to unashamedly borrow from my friend Chris Westfall with that blog title, because his newsletter today just hit the nail on the head. Most times we (as customer) don’t want the details. Don’t tell me about the recipe. Don’t list off the ingredients. Just give me the cake. This was a timely thought, since […]

Fly the Jargon Skies

This week, I received in my inbox an introductory missive from the new President/CEO of United Airlines. This was not a first-class production. In fact, it should never have been allowed to leave the gate, it is so freighted with boilerplate business-speak baggage. This is what happens when you try to say all the “right” […]

Here’s What ALL Your Customers Are Buying

“Plop, plop; fizz, fizz…oh, what a relief it is!” It was one of the most memorable commercial jingles of my growing-up years….annoyingly so. But this commercial teaches us a wonderful lesson about business and marketing – people buy pain relief. If you’re selling something, you’re making a huge (but very common) mistake by focusing on […]