I can’t help it. I’m always thinking about more. More reach. More customers. More, more, more.
That’s the default setting, even when I know better.
Maybe all marketers are afflicted with this addiction (are you?)
The answer, of course, is not more. It’s better. Knowing our target audience and putting more of our effort there.
As Chris Brogan puts it, sort out who matters to you. Not all contacts are equal.
We think we need to extend our bullet point list of offerings, so that we can generate even more business opportunities. Cast a wider net. But that’s often a form of business suicide. Perhaps, instead of “more,” we should narrow our focus to where we truly differentiate, and excel there.
“More” can lead to more noise, and less focus.
We need to cultivate a core of rabid fans, those who value our value-add; not chase after butterfly customers, flitting from flower to flower.
I still fall into it. I’m a recovering “more” addict. As I think about a large conference I’ll be attending this week, I get overwhelmed thinking of the dozens and dozens of more people I have to meet. No. A handful of quality conversations with quality people is the goal.
Less, many times, is much more.