I use LinkedIn quite heavily as a way to build and maintain my network, and I must admit that I am continually appalled at many of the profiles I see.
It’s almost as if they were designed to fail. Then, there’s the occasional exception – clear wording, attractive picture, succinct purpose statements.
With my career clarity therapy clients, one of our outcomes is to produce a compelling and attractive LI profile. And we always start with first things first.
The photo. Because making a bad first impression is never a good idea.
Look – you have a few seconds to grab anyone’s attention, and generally speaking, the first thing anyone sees is your photo (or its absence). We’re human – from infancy, we’re wired to notice faces.
So why wouldn’t you put your best face forward?
So, in this first part of a series on effective use of LinkedIn, I’m going to address the lowest-hanging fruit there is. The most bang for your LinkedIn buck. Which is having an attractive, professional profile picture.
I put my thoughts into SlideShare format because – you know – visuals! And some of these are pretty amusing (or appalling). Take a few minutes to see what I mean, then skate on over to your LinkedIn profile and see if you’re succeeding – or failing – in this crucial first-impression area.
Also on the blog: “I’m Sorry, but I Just Can’t Refer You…”
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