Take a glance at these 2 logos, and record your visceral reaction:
In fact, go ahead right now and put your reaction in the comments – even if it’s one word! I’ll wait…….
OK, thanks for playing.
Now, my guess is that there won’t be a single positive reaction to this letter-jumble logo approach. Whatever Montgomery Bell Academy (MBA) and Heritage Foundation hope to achieve, visual clarity and simplicity is not on the list.
In fact, this type of cheap logo shortcut approach (“let’s throw all our letters against the wall and see what comes out!”) is a sure way to leave a negative first impression. Assaulting the eyes is not the best way to engage the mind.
We all have filters in our brains. And one of the things we tend to filter out of our attention stream is confusion and ugliness. Why would we brand ourselves by, as Step 1, placing a big hurdle in the minds of our audience??
Spend the money to get a visually pleasing logo. Leave jumbled letter tricks to toddlers.
Also on the blog: Not All Information is Equal
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