Just Make One Point

I get to see a lot of presentations. Plenty of Powerpoint. I would rate most of these performances as somewhere between awful and intolerable, with an occasional mix of meh.

But it’s so easy to fix. Here’s the key thing:

Make one visually engaging point per slide.

That’s it.

One point. 

See the above?

That’s one of my main points when I give talks about clarity.

Now, I accompany this slide with a handful of statistics. But those, I read off my notes (or from memory, if it’s a good day).

I DO NOT MAKE IT A MIND-NUMBING SERIES OF BULLET POINTS ON THE SCREEN!

Your goal with each slide should be instant comprehension, graphically seasoned with a bit of humor, beauty, surprise, or interesting-ness.

Let bullet points, outlines, and verbiage be part of any take-away summary. Keep that death-dealing data delivery off the screen.

You’re there to engage, entertain, and energize. Slides should be for illustration and story-telling, not information-dumping.

I recently saw a handful of capabilities presentations for a high-profile, high $$$ project. Only ONE was actually engaging. The others were a bullet-point bonanza.

You want to be the one that stands out from the noise…

>>How did the master presenter, Steve Jobs, do it? Eleven lessons you can learn from Steve Jobs

>>I found this article to be immensely practical, and helpful: The Greatest Sales Deck I’ve Ever Seen

 

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