It’s “Declare your candidacy for President” season, and so far, the biggest losers are the logos.
All of them. Just terrible.
Hillary Clinton’s clunky red arrow has certainly drawn the lion’s share of commentary, most of which (that I’ve seen) is quite negative. A red arrow? Pointing right? A easy visual jump to something going through two towers? And the graphical execution seems so unimaginative and amateurish….gah! Is this clip-art imagery any way to launch a campaign? (also, it will be immensely easy for opponents to abuse it).
There is nothing attractive about this logo – surely if a campaign is going to emphasize some message about moving forward, a blocky arrow with two accompanying blocks can’t be the best way to accomplish it.
But then, the three Republicans who have declared (thus far) aren’t providing much competition in the appealing logo department:
I don’t think Americans like to think of themselves (or their country) as small, so for Marco Rubio to dot an “i” with the nation is a visual gaffe. And nobody seems to know if Ted Cruz has a stylized flame, or drop of water (or both) going on there – it just looks weird. Rand Paul’s torch is pretty boring, but may play well in Maryland, where people love their crab claws.
Part of having a clear and memorable message is creating a great visual impact. IMO, none of these efforts make the grade. They don’t pass the “T-shirt test” – I wouldn’t proudly wear any of these on a shirt out in public.
What are your thoughts – good, bad, or indifferent? And please keep the comments to the designs, not to partisan political statements (that’s what all the other social platforms are for :>)!