I think a lot of us see the holidays as a time, not only for rest and celebration, but also for reflection and planning.
I certainly do. And right now, I’m feeling both encouraged…and, truth be told, perplexed.
Encouraged, because my mission has become very clear (help individuals and companies gain clarity and direction). I absolutely love helping others discover their “fit” and be more refer-able, and I’m told I’m great at it.
However….I’m also perplexed, because after 8 1/2 years as a solopreneur, I’m still stuggling with my current business model. I love the fact that so much of my work is referral- and network-based, but here’s the problem: the work (and therefore the revenue) is quite uneven.
(in fact, my Pharma client/vendor matchmaking service has the same issue – a great referral/consulting model, yet producing uneven revenue flow).
Both are very valuable business approaches, meeting genuine needs – but the inconsistency is a real struggle. When I think of the potential value that I know I can bring, it’s frustrating.
Fellow consultants/solopreneurs – can you relate?
> I yearn to do longer-term work, at a deeper level, for companies that need help in their growth plans. I’ve sometimes occupied the role of strategic advisor for small businesses – 3-12 month part-time consulting engagements – and that is a real sweet spot. But how do I get to that model consistently?
> I’ve also done corporate and public workshops on being Refer-able – how to express your marketplace “fit” clearly, while effectively using digital networking tools. This is another valuable offering with good revenue potential – but is it a viable business avenue to pursue? Will enough companies pay for this?
Here’s the conundrum – I’ve got the track record, and the testimonials, but I’m running out of ideas on how to reach next level of consistent work and revenue flow. Grrrrrr!!! Maybe you can help me figure it out?
I do plan to reach out to some of you in my inner circle for advice in the coming weeks. Yes, I really do believe that “You can’t read the label of the jar you’re in” – and I need some clarity here! And, my reader – if you feel like you have some ideas or insight, please don’t hesitate to reach out (steve at stevewoodruff dot com) – I would truly appreciate your help.
P.S. – I have to believe that many consultants have similar struggles. If you’ve made the transition from uneven to consistent work, what actions did you take to “get there”? Please share with all of us!