How To Waste Thousands of Marketing Dollars with One Simple Trick

A huge percentage of companies in your marketplace do it. They’ve discovered the negative-ROI secret of flushing a vast amount conference dollars down the toilet¬†–¬†and you can, too! It’s quite simple, really. Just neglect to make your booth personnel attendee-ready. What does that mean? Well, consider what Mark Schaefer wrote in a recent blog post […]