Put Your Message on Repeat, not Shuffle

Most of us try to say too many things into our marketplace. It’s like an iPod on shuffle – too many songs, in random order. People won’t remember the lyrics of any one song when they’ve just heard 30 of them. After almost 30 years in business, I can tell you this: the vast majority […]

OJD (Obscure Jargon Disorder) – Please Don’t Spread It!

The few moments that you have to get a message across are precious – and yet, the opportunity is often wasted because of a prevalent marketing sickness called OJD – Obscure Jargon Disorder. This is when the words you use bring obscurity, instead of clarity. You open your mouth (or someone clicks on your website), and a fogbank […]