Now Specializing in EVERYTHING!

I got a great haircut yesterday. Visited an old-school barbershop, where they take the time to do it right. Plus: guy talk, sports, and no stinky “product.” In fact, I think I have now found my go-to haircut place. But then the barber handed me a business card and I couldn’t help but be amused. […]

Why Would You Hire Words That Don’t Work?

Ever feel like people aren’t really “getting” what you do? Frustrating (and very common, btw). And then there’s that experience when you’ve met someone in a networking meeting and you walk away thinking, “what the heck does he do?” File under forgotten. We’ve hired words that don’t work. Bad investment. If there’s anything I’ve learned […]

Solving a Branding Challenge in 30 Seconds

I’ve had to face several significant branding struggles during my 10-year run as a consultant – which actually feels slightly embarrassing to have to admit, given that one of my key messages is developing a succinct and clear brand message! One of my enduring challenges is having two distinct audiences – a group of professionals connected […]

What is Donald Trump Tapping Into?

Let me just state, as I begin this post, that I am not interested in generating a bunch of political commentary. So please refrain – can I get a hearty Amen? What I do want to do is muse a little bit on the phenomenon of the popularity of Donald Trump. Particularly, his branding as a […]

Announcing: Some Bold New Marketing Gibberish

Later this week, I plan to meet with a local marketing agency (Blue Kite Marketing), which has been working on a re-brand for my business. But this post reminded me how much I *love* the marketing babble that accompanies re-branding efforts (especially new logos). You know – like this explanation when Twitter released its new bird […]

Defining (and doing) YOUR Best Work

I’m asking a series 20 Clarity Questions that every company should be able to answer in order to set a clear business focus and direction. Today, let’s consider together what kind(s) of work you will choose to do – specifically, what is the best work you can be doing. Clarity Question #6 – What’s Your Best Work? If you’ve been in […]

Give Me The Cake, Not The Ingredients

I’m going to unashamedly borrow from my friend Chris Westfall with that blog title, because his newsletter today just hit the nail on the head. Most times we (as customer) don’t want the details. Don’t tell me about the recipe. Don’t list off the ingredients. Just give me the cake. This was a timely thought, since […]

What Are Your Company Strengths?

This is #1 of 20 Questions to Clarity You can’t grow and market your business without focus. A clear strategic direction, with a well-defined sweet spot in the marketplace, is critical to success. Many companies – not just start-ups, but also established outfits – flounder at this point. Trying to sell without clarity is like […]

Here’s What ALL Your Customers Are Buying

“Plop, plop; fizz, fizz…oh, what a relief it is!” It was one of the most memorable commercial jingles of my growing-up years….annoyingly so. But this commercial teaches us a wonderful lesson about business and marketing – people buy pain relief. If you’re selling something, you’re making a huge (but very common) mistake by focusing on […]

Welcome To Charlie’s Takeout Char-Broiled Chicken Thighs Served on China

“Can I take your order? You’d like some char-broiled chicken thighs served on china? Well, you’re in the right place!” Is it possible to be a little bit too specific when naming your business? Actually….yes. I regularly advise companies not to be generic about their business name – Enterprise Business Solutions, Inc., for instance, says absolutely […]