The Clarity Files: Tate Parker and Cash Flow Insurance

I love websites that are clear and to the point. Few words, clear imagery, lots of white space. Just see what Tate Parker does here with his new website:   Confession – for years, I interacted with Tate at local Nashville-area networking meetings, and I had trouble wrapping my mind around his business value proposition. […]

Coalesce to Success

  As the old saying goes, the whole is greater than the sum of its parts. That’s what it means to “coalesce” – to unite into a whole, bringing together different parts. It’s not just a fun word that rhymes with “success”. It’s a business approach that anyone can tap into. It’s weaving opportunity together, […]

Speaking Human (as a second language)

  eBay stepped right in it. They seem to have forgotten that their audience was….human beings. A friend forwarded me this jargon-loaded email from eBay explaining some new advances in their payment processing system. Click the image to read the whole thing (if you’re into that sort of pain…) – here’s part of the opening […]

The Jarring Power of the Surprise Statistic

I was at a networking meeting recently, where each of us at the table had 6 minutes to introduce our business (I love this format, by the way. Thirty seconds to introduce yourself to the entire group, but then 6 minutes to go in-depth with 4-5 tablemates). One of the gentlemen at our table is […]

Well, that was simply amazing…!

I must confess that I was not expecting to earn the title “#1 Bestselling Author” this week. But it actually happened – on Wednesday, a group of us (10 authors) launched a collaboratively-written book called Unstuck, and…well, here was the result: Unstuck reached #1 in its Amazon business category for Kindle The book also reached […]

Now Specializing in EVERYTHING!

I got a great haircut yesterday. Visited an old-school barbershop, where they take the time to do it right. Plus: guy talk, sports, and no stinky “product.” In fact, I think I have now found my go-to haircut place. But then the barber handed me a business card and I couldn’t help but be amused. […]

Why Would You Hire Words That Don’t Work?

Ever feel like people aren’t really “getting” what you do? Frustrating (and very common, btw). And then there’s that experience when you’ve met someone in a networking meeting and you walk away thinking, “what the heck does he do?” File under forgotten. We’ve hired words that don’t work. Bad investment. If there’s anything I’ve learned […]

Solving a Branding Challenge in 30 Seconds

I’ve had to face several significant branding struggles during my 10-year run as a consultant – which actually feels slightly embarrassing to have to admit, given that one of my key messages is developing a succinct and clear brand message! One of my enduring challenges is having two distinct audiences – a group of professionals connected […]

What is Donald Trump Tapping Into?

Let me just state, as I begin this post, that I am not interested in generating a bunch of political commentary. So please refrain – can I get a hearty Amen? What I do want to do is muse a little bit on the phenomenon of the popularity of Donald Trump. Particularly, his branding as a […]

Announcing: Some Bold New Marketing Gibberish

Later this week, I plan to meet with a local marketing agency (Blue Kite Marketing), which has been working on a re-brand for my business. But this post reminded me how much I *love* the marketing babble that accompanies re-branding efforts (especially new logos). You know – like this explanation when Twitter released its new bird […]