The Fastest Route to Success: Build an Army of Advocates

Business grows best in fertile soil. And nothing makes your marketplace more fertile than having advocates working the soil for you and with you. Recently, I had a very successful consulting session with a small company directly because of a warm referral. I knew nothing about this company before meeting one of the key people […]

Solving a Branding Challenge in 30 Seconds

I’ve had to face several significant branding struggles during my 10-year run as a consultant – which actually feels slightly embarrassing to have to admit, given that one of my key messages is developing a succinct and clear brand message! One of my enduring challenges is having two distinct audiences – a group of professionals connected […]

Why You Need to Have a Referral-Worthy Reputation

We all want referrals. There’s no better way to grow your business than to have someone warmly and enthusiastically recommend you to another person. We’ve written on this blog before about being referral-ready; that is, having a well-targeted, concise, and memorable message that people can pass on to one another (think of this as a […]