Give Me The Cake, Not The Ingredients

I’m going to unashamedly borrow from my friend Chris Westfall with that blog title, because his newsletter today just hit the nail on the head. Most times we (as customer) don’t want the details. Don’t tell me about the recipe. Don’t list off the ingredients. Just give me the cake. This was a timely thought, since […]

Reduce Your Elevator Pitch to a Memory Dart

Yes, I am a heretic of business communication. I don’t buy into the one-minute elevator pitch. Actually, I’m totally into the idea of a compact presentation of one’s self and one’s business. I just have three issues with the one-minute elevator pitch: One minute is too long. You’re only in elevators 0.0000001% of the time […]