“MA, WHAT’S FOR DINNER??”

“MA, WHAT’S FOR DINNER??” You’re probably heard it – or said it – a thousand times. I’m not asking about all the various foodstuffs in the refrigerator; I’m not seeking for a tour of spice cabinet; I’m not looking for an overview of all the recipes in the recipe box. Just tell me: “Chicken parm – 5 minutes!” Short, focused, […]

Resuscitating Your Writing

I like websites – and they are rare! – that get right to the point. Simple, clear, easy to navigate. Sometimes, I’ll highlight great examples on this blog, so here’s one I just came across: Fiona Thompson (Brisbane, Queensland, Australia) recently appeared on my on-line radar, and the first thing I noticed was her compelling […]

Engineering Drugs (and Clarity)

Having worked in the life sciences (medical device, pharmaceutical, biotech) field for 30 years, I know how difficult it can be for those drug development/manufacturing companies to stand out. Their taglines all tend to sound the same – something about medicine, patients, caring, health, etc. But then someone mentioned Merrimack Pharmaceuticals to me, talking about […]

Chaos and Clarity – and Airline Meltdowns

  What does the recent Delta Airlines computer meltdown have to do with my consulting work? Nothing. But, curiously….everything. Let me explain. Delta – and other major airlines – rely on aging and complex computer systems (hardware and software) that have been built up over the years with varieties of parts and pieces. It’s what […]

So, What Do You Do?

When I saw this artwork from Hugh MacLeod, I had one of those immediate visceral reactions – “Hugh is really onto something again this time!!” But, actually, he’s onto TWO things. Here is Hugh’s explanation, and it’s fantastic: Isn’t that great? But I must admit, it wasn’t the first thing that came to my mind […]

I’m Fed Up

  Rant warning: most of my writing is analytical, calm, cool, and collected. This post isn’t. This post is about something I don’t do very well or very often: feelings. I’m truly pissed off about some things (which also means passionate), and I have been for years. I hide it too often under dispassionate analysis. But here […]

Please Give Me Your Money…

Ultimately, if you’re in sales (and who isn’t…?), then in the crassest possible terms, this is what you are asking for. You want people to hand you their money. But in exchange for what, exactly? A cup of coffee for $2.25 is a pretty clear exchange. My monthly cable bill – I know what it […]

Aim at Nothing and You’ll Hit it Every Time

Everyone is not your customer. Would you agree? I hope so. There are people we are best able to serve…and then there’s everybody else. A LOT of everybody else. So we have to take aim. We need to pro-actively define our target market, our target customers. Hopefully, you’ve come to a clear definition of your […]

Solving a Branding Challenge in 30 Seconds

I’ve had to face several significant branding struggles during my 10-year run as a consultant – which actually feels slightly embarrassing to have to admit, given that one of my key messages is developing a succinct and clear brand message! One of my enduring challenges is having two distinct audiences – a group of professionals connected […]

What is Donald Trump Tapping Into?

Let me just state, as I begin this post, that I am not interested in generating a bunch of political commentary. So please refrain – can I get a hearty Amen? What I do want to do is muse a little bit on the phenomenon of the popularity of Donald Trump. Particularly, his branding as a […]