Getting to Alignment

(no, this post is not about chiropractic – though the metaphor might be apt!) I was having a very interesting discussion yesterday with a fellow consultant – this gal is wicked smart – and she was telling me about how many of her corporate client challenges boiled down to one word: Alignment. Getting everybody on the same […]

Now Specializing in EVERYTHING!

I got a great haircut yesterday. Visited an old-school barbershop, where they take the time to do it right. Plus: guy talk, sports, and no stinky “product.” In fact, I think I have now found my go-to haircut place. But then the barber handed me a business card and I couldn’t help but be amused. […]

We Need to Hear Your Story

I was sitting at a celebratory dinner a while back, and the host started telling a story. His story. How he had become the professional he was, and why he was moving in the direction he was going. He could have spewed facts, or statistics, or bullet points. But no-one would have remembered them. Those […]

Blah blah blah blah (+ a diamond in the fluff)

In today’s attention economy, you can’t hope to succeed by throwing up a website full of fluffy generalities, unfocused deliverables, and foggy business jargon. “We partner with big-medium-small global-local footprint companies to harness breakthrough alignment of complex solutions that include tactical execution of strategies with synergistic results blah, blah, blah…” Generic, high-concept biz-speak is no match for a […]

Why Would You Hire Words That Don’t Work?

Ever feel like people aren’t really “getting” what you do? Frustrating (and very common, btw). And then there’s that experience when you’ve met someone in a networking meeting and you walk away thinking, “what the heck does he do?” File under forgotten. We’ve hired words that don’t work. Bad investment. If there’s anything I’ve learned […]

Noise! Noise! NOISE!

  You and I are in a war for attention. The scarcest (& most valuable) human commodity of all. What is your biggest competition for that customer, for that job, for marketplace recognition? Sun Tzu wrote in the famous Art of War: “Know your enemy.” I’m here to tell you – that enemy is the NOISE. […]

“MA, WHAT’S FOR DINNER??”

“MA, WHAT’S FOR DINNER??” You’re probably heard it – or said it – a thousand times. I’m not asking about all the various foodstuffs in the refrigerator; I’m not seeking for a tour of spice cabinet; I’m not looking for an overview of all the recipes in the recipe box. Just tell me: “Chicken parm – 5 minutes!” Short, focused, […]

Resuscitating Your Writing

I like websites – and they are rare! – that get right to the point. Simple, clear, easy to navigate. Sometimes, I’ll highlight great examples on this blog, so here’s one I just came across: Fiona Thompson (Brisbane, Queensland, Australia) recently appeared on my on-line radar, and the first thing I noticed was her compelling […]

Engineering Drugs (and Clarity)

Having worked in the life sciences (medical device, pharmaceutical, biotech) field for 30 years, I know how difficult it can be for those drug development/manufacturing companies to stand out. Their taglines all tend to sound the same – something about medicine, patients, caring, health, etc. But then someone mentioned Merrimack Pharmaceuticals to me, talking about […]

Chaos and Clarity – and Airline Meltdowns

  What does the recent Delta Airlines computer meltdown have to do with my consulting work? Nothing. But, curiously….everything. Let me explain. Delta – and other major airlines – rely on aging and complex computer systems (hardware and software) that have been built up over the years with varieties of parts and pieces. It’s what […]