The Four Elements of Sweet Branding Clarity

  In a marketplace overloaded with digital noise and incessant messaging, it’s quite a challenge to make your brand stand out with clarity. Especially for small businesses and solopreneurs. Breaking through all the clutter is not merely a matter of a cute logo and catchy tagline. And it certainly doesn’t involve multi-million dollar ad campaigns. To make your brand […]

Reduce Your Elevator Pitch to a Memory Dart

Yes, I am a heretic of business communication. I don’t buy into the one-minute elevator pitch. Actually, I’m totally into the idea of a compact presentation of one’s self and one’s business. I just have three issues with the one-minute elevator pitch: One minute is too long. You’re only in elevators 0.0000001% of the time […]