When to Let Your Marketplace Reset Your Compass

I am a big advocate for defining direction and strategy in business. We need to be pro-active to set the business compass, and program the GPS. But…sometimes it has to go in reverse. The business (customers and the marketplace and circumstances) may just override all your intentions and define your direction and strategy for you. Or, at least, refine […]

What is Your Company’s Big-Picture Goal?

  I am blogging about 20 Clarity Questions that we need to answer in order to set our business focus and direction. When we can answer these questions, we’re well on your way to a very clear strategy and message. Let’s consider together the vital question of purpose, and how that will shape the future direction of the company. Clarity Question […]