How to Catch Your Marketplace Wave

  In this current blog series, we’re walking through 20 Clarity Questions (see the 6 questions we’ve covered *below) that every company should answer in order to set a clear business focus and direction. Today, let’s begin to think about your Target Market, starting with the 30,000 foot view. Clarity Question #7 – What are the Important Marketplace Trends Shaping […]

Are You a Business Mayor? (not a misspelling)

I spent most of this past week in Scottsdale at a major industry conference for Life Sciences Trainers and Educators (LTEN) – much of my consulting and network-building over the last 2 decades has focused on that community. (quick hint about Arizona: when it’s over 100 degrees out, that’s probably not the time or place to […]

How To Waste Thousands of Marketing Dollars with One Simple Trick

A huge percentage of companies in your marketplace do it. They’ve discovered the negative-ROI secret of flushing a vast amount conference dollars down the toilet – and you can, too! It’s quite simple, really. Just neglect to make your booth personnel attendee-ready. What does that mean? Well, consider what Mark Schaefer wrote in a recent blog post […]

How Facebook Could Bury Google+ and Twitter

  Let’s face it – Google+ never really got to mainstream adoption as a social network, and its future is now uncertain as Google redeploys internal talent away from developing it. And Twitter? It has lost its heart. In recent days, good friends like Chris Brogan, Joe Cascio, and Carrie Wilkerson have lamented the shift […]

Tap Into the Power of Your Story

  I was reading a wonderful case study from Mark Schaefer‘s {grow} blog about storytelling and it got my wheels turning today (before you go any further, go over and read that post. Really. It’s far better than anything I’ll be writing. Then you can come back…!) We rightly want to come up with a […]

Baby, It’s Warm Inside (this network)!

  Way back in the day, when LinkedIn was pretty new and social media was beginning to emerge, I intuitively “saw” the power of digitally-fueled networks (as many of us did). But, I must confess that, on my part, a lot of this was (initially) logic-driven. Maybe a little calculated and opportunistic. The power was […]