What is Your Customer’s Pain?

Think, for a moment, of your customer as a patient in the doctor’s waiting room. “OK, everyone, Monday is splint day!! Whatever your symptoms, we’re handing out splints to fix it. Have a great day!” “Hurrah, it’s Alka Seltzer Tuesday! Everyone gets Alka Seltzer for whatever ails you! Just pay the receptionist and we’ll all be on […]

Are You a Business Mayor? (not a misspelling)

I spent most of this past week in Scottsdale at a major industry conference for Life Sciences Trainers and Educators (LTEN) – much of my consulting and network-building over the last 2 decades has focused on that community. (quick hint about Arizona: when it’s over 100 degrees out, that’s probably not the time or place to […]

A Mission Statement to Love

Like you, I’ve seen a lot of mission statements. Many of them almost seemed like they could have been copied out of a greeting card – vanilla words with upbeat business sentiments, and little real substance. Where I do much of my work, in the life sciences world, many of the healthcare/pharmaceutical mission statements are […]

Revenue and Referrals – Yes, it can be done

(btw….I don’t usually use such hype-filled headlines. This one is a blog traffic experiment. Although, it’s also entirely true…! :>) I’ve made a boatload of money over the last 7 years doing something most of us do for free. I make referrals. Trusted, targeted referrals, matchmaking people with resources they need. We all know how […]