My Dream: Changing How We Do Business

I do have a dream. It’s not just last night’s over-active imagination. It’s a vision that has pulled me forward for decades. There‚Äôs something I want to build. Something I yearn to create. Something that will be much bigger than me, that will outlast me, that will have ripples of impact for decades. I see, […]

An Alternative to the Sales Funnel

I understand the whole sales funnel approach. It has some merit, actually. Reach as many people as you can, bring them through a process whereby their interest is (hopefully) increased, and hope that some percentage of those who start at the top of the funnel end up converting at the bottom into sales transactions. The […]