Why You Need to Have a Referral-Worthy Reputation

We all want referrals. There’s no better way to grow your business than to have someone warmly and enthusiastically recommend you to another person. We’ve written on this blog before about being referral-ready; that is, having a well-targeted, concise, and memorable message that people can pass on to one another (think of this as a […]

Are You Referral-Ready? Ask These 3 Questions

  One primary goal for EVERY business is to be “referral-ready” – that is, clients and friends and others can easily and accurately refer you to others who need your service. Think of being referral-ready as having a baton in a relay race – one person can hand the baton (the message) to the next […]

Put Your Message on Repeat, not Shuffle

Most of us try to say too many things into our marketplace. It’s like an iPod on shuffle – too many songs, in random order. People won’t remember the lyrics of any one song when they’ve just heard 30 of them. After almost 30 years in business, I can tell you this: the vast majority […]