I’m Fed Up

  Rant warning: most of my writing is analytical, calm, cool, and collected. This post isn’t. This post is about something I don’t do very well or very often: feelings. I’m truly pissed off about some things (which also means passionate), and I have been for years. I hide it too often under dispassionate analysis. But here […]

The Joy of Networking

As a businessperson and a solopreneur, it’s very natural to approach my networking with other professionals as a strategic endeavor. Networking is truly the strategic heartbeat of my business. But then I’m reminded what a joy it is. I mean, just plain wonderful! I had a delightful coffee this week with a new friend, who was introduced […]

The Fastest Route to Success: Build an Army of Advocates

Business grows best in fertile soil. And nothing makes your marketplace more fertile than having advocates working the soil for you and with you. Recently, I had a very successful consulting session with a small company directly because of a warm referral. I knew nothing about this company before meeting one of the key people […]

Solving a Branding Challenge in 30 Seconds

I’ve had to face several significant branding struggles during my 10-year run as a consultant – which actually feels slightly embarrassing to have to admit, given that one of my key messages is developing a succinct and clear brand message! One of my enduring challenges is having two distinct audiences – a group of professionals connected […]

Give Me The Cake, Not The Ingredients

I’m going to unashamedly borrow from my friend Chris Westfall with that blog title, because his newsletter today just hit the nail on the head. Most times we (as customer) don’t want the details. Don’t tell me about the recipe. Don’t list off the ingredients. Just give me the cake. This was a timely thought, since […]

What is Your Company’s Domain Expertise?

I am giving you 20 Questions that you’ll want to answer in order to set your business focus, and make your company referral-ready. The first one was, What are your Company Strengths? Now, let’s turn to… Question #2 – What is your Company’s Domain Expertise? You should know that I have a total lack of interest in anything related […]

How to Clear Away The Clouds From Your Marketing Message

“I’m your financial weatherman. I look ahead at the clouds on the horizon, and keep your 401(k) from becoming a 201(k).” That’s how a financial advisor (Bob Williams) recently introduced himself at a local networking event, and it was masterful. Why? Because he used a relevant analogy, a touch of humor, and….most importantly….I remembered it. This […]

How Can You Get More Referrals?

I find it very easy to get sucked down the rabbit hole – that fascinating, fast-moving rabbit hole – of digital marketing/content marketing/social media. I’ve been deeply involved in it for many years; and yet, do you know what the most important question has always been, no matter how that space has evolved? How can […]

Why You Need to Have a Referral-Worthy Reputation

We all want referrals. There’s no better way to grow your business than to have someone warmly and enthusiastically recommend you to another person. We’ve written on this blog before about being referral-ready; that is, having a well-targeted, concise, and memorable message that people can pass on to one another (think of this as a […]

Are You Referral-Ready? Ask These 3 Questions

  One primary goal for EVERY business is to be “referral-ready” – that is, clients and friends and others can easily and accurately refer you to others who need your service. Think of being referral-ready as having a baton in a relay race – one person can hand the baton (the message) to the next […]