Please Give Me Your Money…

Ultimately, if you’re in sales (and who isn’t…?), then in the crassest possible terms, this is what you are asking for. You want people to hand you their money. But in exchange for what, exactly? A cup of coffee for $2.25 is a pretty clear exchange. My monthly cable bill – I know what it […]

Revenue and Referrals – Yes, it can be done

(btw….I don’t usually use such hype-filled headlines. This one is a blog traffic experiment. Although, it’s also entirely true…! :>) I’ve made a boatload of money over the last 7 years doing something most of us do for free. I make referrals. Trusted, targeted referrals, matchmaking people with resources they need. We all know how […]

An Alternative to the Sales Funnel

I understand the whole sales funnel approach. It has some merit, actually. Reach as many people as you can, bring them through a process whereby their interest is (hopefully) increased, and hope that some percentage of those who start at the top of the funnel end up converting at the bottom into sales transactions. The […]