How Can You Get More Referrals?

I find it very easy to get sucked down the rabbit hole – that fascinating, fast-moving rabbit hole – of digital marketing/content marketing/social media. I’ve been deeply involved in it for many years; and yet, do you know what the most important question has always been, no matter how that space has evolved? How can […]

How to Become “Referral-Ready” – Bring The Clarity to Your Next Event!

If you’re in business, you need to be “referral-ready.” Referrals, as we all know, are the most powerful business-builders of all. What better topic to address at your upcoming conference or meeting? Before advertising, before marketing campaigns, before the sales pitch, before social media – first and foremost, we need to establish a clear message that […]

Clarity Interview: Meet Dave Delaney, Nashville’s Networking Evangelist

Dave Delaney wrote the book on professional networking. Really – he did. And it’s a good one – New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods (Amazon affiliate link) Dave is quite well-known as an active networker in social media circles; but, in this interview, we’re drilling down to what […]

5 Reflections on Social Media Marketing World 2014

(note: a collection of many other re-cap links for SMMW14 are at the bottom of this post!) I had the privilege of spending several days in San Diego attending a social media conference (Social Media Marketing World 2014) last week. From most conferences, I return feeling drained by IEWS (Introvert Energy Wipeout Syndrome). However, after […]

Want To Build Your Network? Here’s Your Guide!

  Over the years, I’ve read a lot of business volumes, and a bunch of social media books. Some have disappointed. Not this one… Dave Delaney‘s New Business Networking has just taken the top spot, in my thinking, for a practical book that will walk you through the steps you need to take for building […]

Baby, Bathwater, and the “Social Media Fantasy”

  This week, the Ad Contrarian blog put out a provocative post entitled The Slow Painful Collapse of the Social Media Fantasy. There are some interesting points in there and I’d urge you to read it if you haven’t. But, as is typical with any single article, headline, or tweet, we often overstate our case. […]

Using Social Media for Business? Go Backwards.

Those of us who are marketers tend to be programmed to think about reach and numbers. It’s easy to import that thinking into our social networking approach. Have you ever chased subscriber numbers or Twitter followers or RTs or some sort of virality? I have – I think we all have (except the most angelic […]

Enrolling in Referral U

I am convinced that we (collectively) have barely scratched the surface of the power of making referrals. The odd thing is, we all KNOW that the person-to-person referral is THE most powerful driver of business. So why is are referrals so often the exception rather than the rule in our business development? There’s nothing inherently […]

Social Media – So What?

Social Media used to be a blast. You know, 4-8 years ago, when digital networks were just rising to the surface, and there was an aura of discovery around new people, new tools, new access to information. It was really fun. There’s no doubt that social networking/digital connectivity are going to continue to play a […]