How to Clear Away The Clouds From Your Marketing Message

“I’m your financial weatherman. I look ahead at the clouds on the horizon, and keep your 401(k) from becoming a 201(k).” That’s how a financial advisor (Bob Williams) recently introduced himself at a local networking event, and it was masterful. Why? Because he used a relevant analogy, a touch of humor, and….most importantly….I remembered it. This […]

The Feeling of YES!!

This week, my 12-year old son got his first triple in a Little League game – an opposite field hit that went over the left-fielder’s head. Yeah, of course I’m a proud Dad. You do your best to help a kid figure out how to swing a bat, and then that magic moment comes – BOOM! Yes!! […]

The Four Elements of Sweet Branding Clarity

  In a marketplace overloaded with digital noise and incessant messaging, it’s quite a challenge to make your brand stand out with clarity. Especially for small businesses and solopreneurs. Breaking through all the clutter is not merely a matter of a cute logo and catchy tagline. And it certainly doesn’t involve multi-million dollar ad campaigns. To make your brand […]

Five Steps Toward Finding Your Professional Sweet Spot

  This, for the uninitiated, is a baseball bat. You can swing it and strike a pitched ball anywhere from the bottom of the handle to the top of the barrel. But there’s only one place – the “sweet spot” – where you’re going to get maximum power. Doubles, triples, and home runs happen at […]