Baby, Bathwater, and the “Social Media Fantasy”

  This week, the Ad Contrarian blog put out a provocative post entitled The Slow Painful Collapse of the Social Media Fantasy. There are some interesting points in there and I’d urge you to read it if you haven’t. But, as is typical with any single article, headline, or tweet, we often overstate our case. […]

Your Unexpected Value

I’m a huge fan of each one of us discovering our particular areas of professional value, and expanding our careers around them. But, you know, every one of you folks out there provide some unexpected value as well. Value you may not even be aware of. There are so many wonderful people in my network […]

An Alternative to the Sales Funnel

I understand the whole sales funnel approach. It has some merit, actually. Reach as many people as you can, bring them through a process whereby their interest is (hopefully) increased, and hope that some percentage of those who start at the top of the funnel end up converting at the bottom into sales transactions. The […]