Going With The Trend Currents

  “Skate to where the puck is going, not where it has been.” – Wayne Gretzky It’s an oft-quoted saying, and for good reason – we need to set our GPS to the direction we intend to go in. If you’re heading west to California, don’t point your car at the Jersey Shore. That’s not […]

How to Catch Your Marketplace Wave

  In this current blog series, we’re walking through 20 Clarity Questions (see the 6 questions we’ve covered *below) that every company should answer in order to set a clear business focus and direction. Today, let’s begin to think about your Target Market, starting with the 30,000 foot view. Clarity Question #7 – What are the Important Marketplace Trends Shaping […]