How to Clear Away The Clouds From Your Marketing Message

“I’m your financial weatherman. I look ahead at the clouds on the horizon, and keep your 401(k) from becoming a 201(k).” That’s how a financial advisor (Bob Williams) recently introduced himself at a local networking event, and it was masterful. Why? Because heĀ used a relevant analogy, a touch of humor, and….most importantly….I remembered it. This […]