I can hardly express how much I love this little video:
Actor: Brian Cox. This is for a less-well-known (but very wonderful) Scotch whiskey, Lagavulin.
Wait – how do you pronunce that? And – what’s it like to drink?
15 seconds. 10 words. 2 analogies. Boom!
The power of analogies to make a message memorable. What more do you need?
Also on the blog: The Four Elements of Sweet Branding Clarity