The Most Important Business Secret Nobody Told You

Here it is: You Need to be Referral-ready

Every audience answers my question the same way. “What’s your best source of quality new business?”

“Referrals!” *(and statistics bear this out)

“OK, if that’s true - have you created clear and compelling messages that people remember and pass on, like a referral baton? 10-15 second word pictures that stick?”

(Almost nobody has done this)

We spend thousands of dollars on systems and campaigns for sales and marketing, yet invest nothing in a turn-the-light-on answer to the inevitable question, “What do you do?” Equipping ourselves and others with the clear, distilled words that make us referral-ready.

What we all need - highest priority! - is an introduction that is compelling. A brief, vivid word picture. What I call a Memory Dart. That’s what I co-create with my clients.

Because we don’t have minutes or hours to make an impact and create an impression. We have seconds.

You may be shutting your next client or referral doors if you are not concise and compelling in your introduction and your lead brand message.

If you need to replace your ineffective and outdated elevator pitch with something that works, we can develop your introductory Memory Dart(s) with an amazing turnaround time. Contact me to set up a free 30-minute intro call.

“I recently met Steve at a conference, and immediately loved his no-nonsense approach to marketing. There's so much noise out there with our messaging, and Steve has an incredible talent to help identify those key statements that define our purpose and our work. He graciously helped me create two statements ("memory darts") that have already brought so much clarity as to how I communicate as a speaker and author. I'm also greatly enjoying his book, "‘The Point.’" - Alicia Michelle

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* A selection of business referral statistics, from https://www.demandsage.com/referral-marketing-statistics/