I've written countless posts and newsletters, announced major initiatives, built a rather large network of cool people...but nothing makes me happier than publishing this post about my first-born son's amazing professional milestone.
Wilder Heart Whiskey is officially launched today!
After years of planning and effort, this is a huge milestone. Here's the press release.
Nate Woodruff has been a creative online influencer in the whiskey world for years, with a focus on an active, wilderness-loving lifestyle. Perhaps you've been following him on Instagram (@whiskywithaview) or checked out his adventure video podcast series on YouTube.
But behind the scenes, he has also been working on creating his own whiskey brand, backed by supportive investors and a talented industry team of experts.
Well, it's finally time to take the wraps off (I'm so dang ready for this)! Here's the site:
Check out the 30-second launch video: https://www.youtube.com/shorts/EkmfvvUcwp8
This is not some stodgy bourbon/rye/scotch/whiskey brand. It's...well, pretty wild. There's even cool merch!
Starting today, you can place your orders on the site (as I just did)! Wilder Heart Whiskey is currently available for online delivery to most states (exceptions: Alaska, Arkansas, Hawaii, Mississippi, South Dakota, Utah...and, in a serious bummer, Tennessee - I had to ship my order to an address in KY).
Several months ago, I got to taste the final product - which, to be honest, was an unnerving moment. We had been dreaming and scheming this launch for years, but would the actual whiskey meet our admittedly high expectations?
It does - this is a great pour. You're going to love it. And there's even a cask strength version if you're into 117.5 proof!
Oh, and by the way...the textured bottle design is going to blow your mind. Brainstorming ideas years ago, one of our goals was that customers would not be able to bring themselves to throw away the empty bottle. It had to be that stunning.
There's no way to express how proud I am of Nate - and how grateful I am for many of you who have supported his endeavors along the way. I invite you to join us in a celebratory sip or two (once that bottle of Wilder Heart is delivered to your doorstep, that is)!
And please forward this post to your whiskey-loving friends!
