What is Your Company’s Big-Picture Goal?

  I am blogging about 20 Clarity Questions that we need to answer in order to set our business focus and direction. When we can answer these questions, we’re well on your way to a very clear strategy and message. Let’s consider together the vital question of purpose, and how that will shape the future direction of the company. Clarity Question […]

What’s Your Company Culture?

  I am blogging about 20 Questions that you need to answer in order to set your business focus, and make your company referral-ready. The first one was, What are your Company Strengths?, followed by, What is Your Company’s Domain Expertise? Then, we looked at Who Loves You? Now, let’s turn to… Question #4 – What’s Your Company Culture? Every […]

Who Loves You?

  I am blogging about 20 Questions that you need to answer in order to set your business focus, and make your company referral-ready. The first one was, What are your Company Strengths?, followed by, What is Your Company’s Domain Expertise? Now, let’s turn to… Question #3 – Who Loves You? I’m a big believer in the idea that […]

What is Your Company’s Domain Expertise?

I am giving you 20 Questions that you’ll want to answer in order to set your business focus, and make your company referral-ready. The first one was, What are your Company Strengths? Now, let’s turn to… Question #2 – What is your Company’s Domain Expertise? You should know that I have a total lack of interest in anything related […]

What Are Your Company Strengths?

This is #1 of 20 Questions to Clarity You can’t grow and market your business without focus. A clear strategic direction, with a well-defined sweet spot in the marketplace, is critical to success. Many companies – not just start-ups, but also established outfits – flounder at this point. Trying to sell without clarity is like […]

How to Clear Away The Clouds From Your Marketing Message

“I’m your financial weatherman. I look ahead at the clouds on the horizon, and keep your 401(k) from becoming a 201(k).” That’s how a financial advisor (Bob Williams) recently introduced himself at a local networking event, and it was masterful. Why? Because he used a relevant analogy, a touch of humor, and….most importantly….I remembered it. This […]

Fixing Those Blind Spots

When I bought my Mazda6, one of the features that unexpectedly sold me on the car was a BSDS – Blind Spot Detection System. If you activate your turn signal and start to turn the steering wheel, sensors in the wheel wells automatically check to see if there are any vehicles in your “blind spot” […]

How Can You Get More Referrals?

I find it very easy to get sucked down the rabbit hole – that fascinating, fast-moving rabbit hole – of digital marketing/content marketing/social media. I’ve been deeply involved in it for many years; and yet, do you know what the most important question has always been, no matter how that space has evolved? How can […]

How To Eliminate Your Competition (Really!)

Who wants competition? I certainly don’t – how about you? But you have competition, don’t you? So…is there some way (without taking out a contract on somebody…) that you can eliminate competitors? I think there is a method, and it has to do (surprise!!) with gaining clarity of direction and focus. A recent conversation with […]

What’s Your Template for Success?

I was sitting in a meeting this weekend, discussing an upcoming Writers workshop in the Nashville area, and the small group was receiving some wisdom from John Chancellor, a top Amazon book reviewer, and a professional business coach (John uses the expression “achieve growth through clarity” in his Twitter bio, so, of course, I immediately […]