While at a networking breakfast this morning, I heard a gentleman explain his company’s offerings. Think of it as providing fractional Database Administrator services for smaller companies (that can’t afford a full time DBA) and you’ll be pretty close. Pretty geeky stuff for most people, right? Especially when the value proposition is avoiding downtime, and […]
The Clarity Files: Tate Parker and Cash Flow Insurance
May 2, 2018 By Leave a Comment
I love websites that are clear and to the point. Few words, clear imagery, lots of white space. Just see what Tate Parker does here with his new website: Confession – for years, I interacted with Tate at local Nashville-area networking meetings, and I had trouble wrapping my mind around his business value proposition. […]
Doing Business Outside Your Bubble
April 20, 2018 By 1 Comment
Twas brillig, and the slithy toves Did gyre and gimble in the wabe: All mimsy were the borogoves, And the mome raths outgrabe. – Jabberwocky, by Lewis Carroll Translation: ??????????? This popular poem full of nonsense phrases reminds me of many business presentations I’ve heard. The speaker apparently has some idea of what he is […]
Speaking Human (as a second language)
February 6, 2018 By Leave a Comment
eBay stepped right in it. They seem to have forgotten that their audience was….human beings. A friend forwarded me this jargon-loaded email from eBay explaining some new advances in their payment processing system. Click the image to read the whole thing (if you’re into that sort of pain…) – here’s part of the opening […]
