Pithy (adj.): concise and forcefully expressive
And that pithy definition of pithy nails it perfectly.
If your marketing message is not pithy, it is not likely to be effective. Or memorable.
Want to see pithy in action? Read this incredibly concise Q&A with Seth Godin. Especially his final answer.
Getting pithy is much harder than being wordy. But so much more effective…
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Related guest post on the Marketing Profs blog: Three Reasons to Ditch the Elevator Pitch
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