Take a glance at these 2 logos, and record your visceral reaction:
In fact, go ahead right now and put your reaction in the comments – even if it’s one word! I’ll wait…….
OK, thanks for playing.
Now, my guess is that there won’t be a single positive reaction to this letter-jumble logo approach. Whatever Montgomery Bell Academy (MBA) and Heritage Foundation hope to achieve, visual clarity and simplicity is not on the list.
In fact, this type of cheap logo shortcut approach (“let’s throw all our letters against the wall and see what comes out!”) is a sure way to leave a negative first impression. Assaulting the eyes is not the best way to engage the mind.
We all have filters in our brains. And one of the things we tend to filter out of our attention stream is confusion and ugliness. Why would we brand ourselves by, as Step 1, placing a big hurdle in the minds of our audience??
Spend the money to get a visually pleasing logo. Leave jumbled letter tricks to toddlers.
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Also on the blog: Not All Information is Equal
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Are those really company logos? WOW… Fire the designer!
Amen.
Confusing and repelling
Both of those logos look like a plate of spaghetti. Hmmm….I think it’s time for lunch.
Hahaha – good analogy! Maybe they used Linguini Logo Studios…
What is the point of an illegible logo?
For the life of me, I don’t know. Piling letters on each other until you have cacophony of kaleidoscopic confusion certainly doesn’t create any emotional attachment.
Logos by Rorschach.
Reminds me of Forest Labs, which had what I consider to be the ugliest pharma company logo in the known universe: http://www.health-scripts.com/wp-content/uploads/2013/12/forest-laboratories-logo.png
The horror, the horror.
I certainly hope a professional graphics designer wasn’t involved in either of those.
Hi! As a designer, I have to be careful when designing logos that are based on lettering. The best advice I have for designers working with this concept are two things. First, design it in black and white. No color. If the logo looks great and un-confusing, it’s a winner and we can move on to step 2. For step 2, is resize. Make the logo extremely small. A few inches big. If it still works, then you can feel free to color it 😀