Defining (and doing) YOUR Best Work

I’m asking a series 20 Clarity Questions that every company should be able to answer in order to set a clear business focus and direction. Today, let’s consider together what kind(s) of work you will choose to do – specifically, what is the best work you can be doing. Clarity Question #6 – What’s Your Best Work? If you’ve been in […]

Give Me The Cake, Not The Ingredients

I’m going to unashamedly borrow from my friend Chris Westfall with that blog title, because his newsletter today just hit the nail on the head. Most times we (as customer) don’t want the details. Don’t tell me about the recipe. Don’t list off the ingredients. Just give me the cake. This was a timely thought, since […]

What Are Your Company Strengths?

This is #1 of 20 Questions to Clarity You can’t grow and market your business without focus. A clear strategic direction, with a well-defined sweet spot in the marketplace, is critical to success. Many companies – not just start-ups, but also established outfits – flounder at this point. Trying to sell without clarity is like […]

Here’s What ALL Your Customers Are Buying

“Plop, plop; fizz, fizz…oh, what a relief it is!” It was one of the most memorable commercial jingles of my growing-up years….annoyingly so. But this commercial teaches us a wonderful lesson about business and marketing – people buy pain relief. If you’re selling something, you’re making a huge (but very common) mistake by focusing on […]

Welcome To Charlie’s Takeout Char-Broiled Chicken Thighs Served on China

“Can I take your order? You’d like some char-broiled chicken thighs served on china? Well, you’re in the right place!” Is it possible to be a little bit too specific when naming your business? Actually….yes. I regularly advise companies not to be generic about their business name – Enterprise Business Solutions, Inc., for instance, says absolutely […]

How Can You Get More Referrals?

I find it very easy to get sucked down the rabbit hole – that fascinating, fast-moving rabbit hole – of digital marketing/content marketing/social media. I’ve been deeply involved in it for many years; and yet, do you know what the most important question has always been, no matter how that space has evolved? How can […]

Is Your Brand Just Another Penguin?

  This morning, I was driving up to a coffee meeting on I-65 toward Nashville when I spotted this truck. In amused disbelief, this blog post began to write itself in my mind as I drove. —— (ringing phone in grey, industrial cubicle…) “Good morning, is this Product Distribution Company?” “Yes, this is PDC, where entities move […]