Three Words. Twelve Letters. Great Tagline.

It was a total old-school breakfast experience. If you’ve been in the South (or just driven through), you’ve seen the ubiquitous yellow Waffle House roadside signs. These places look like a throwback to earlier decades, including the signage, the pictures on the walls, even the handwritten checks. Since my youngest son had never had the […]

How To Eliminate Your Competition (Really!)

Who wants competition? I certainly don’t – how about you? But you have competition, don’t you? So…is there some way (without taking out a contract on somebody…) that you can eliminate competitors? I think there is a method, and it has to do (surprise!!) with gaining clarity of direction and focus. A recent conversation with […]

What’s Your Template for Success?

I was sitting in a meeting this weekend, discussing an upcoming Writers workshop in the Nashville area, and the small group was receiving some wisdom from John Chancellor, a top Amazon book reviewer, and a professional business coach (John uses the expression “achieve growth through clarity” in his Twitter bio, so, of course, I immediately […]

Grab the Unfair Advantage of a Marketing Baton

Imagine a highly trained runner in a 4×100 relay race. He (and his 3 colleagues) have practiced hard; they’re talented, fast, and they know the competition. They’re poised to break the tape at the finish line first, except for one little thing that’s missing. They have no baton. You know, that thing you hand off […]

Does Your Business Need a Growing Pains Advisor?

Never heard of a “Growing Pains Advisor“? That’s OK, neither did I (nor did Google), until today. It’s (hopefully) a memorable title. Turns out that that is exactly what I do in my consulting for small businesses and corporate teams. I’m an advisor for businesses undergoing growing pains. I just hadn’t branded it that way. And, according […]

Branding Nashville

For many decades, Nashville has been known as Music City – and rightly so. When Santa came down the chimney in Middle Tennessee, the musical talent section of his bag ripped wide open and spilled out all over the place (and that seems to happen every year). The music being made in countless dozens of clubs […]

Put Your Message on Repeat, not Shuffle

Most of us try to say too many things into our marketplace. It’s like an iPod on shuffle – too many songs, in random order. People won’t remember the lyrics of any one song when they’ve just heard 30 of them. After almost 30 years in business, I can tell you this: the vast majority […]

How to Become “Referral-Ready” – Bring The Clarity to Your Next Event!

If you’re in business, you need to be “referral-ready.” Referrals, as we all know, are the most powerful business-builders of all. What better topic to address at your upcoming conference or meeting? Before advertising, before marketing campaigns, before the sales pitch, before social media – first and foremost, we need to establish a clear message that […]

New Job Search? I Want to See Your M&Ms

That post-Halloween headline sounds a little weird. Maybe even kinky. Let me explain why it’s important to have someone look over your M&Ms. When I do Career Clarity Therapy with someone, this is what the first hour or so looks like —> It’s a mind dump – all your past career experiences, future aspirations, successes and failures, […]

Fish With a Net, Not a Hook

Intriguing phrase, yes? But what does it mean? Well, I came across this phrase in an article* today, and immediately fell in love with it, because it’s a stellar example of how to use an analogy in business communication. Here’s the paragraph from which it is extracted: Vhoto uses computer vision technology to scan your […]