“Works Like a Depth Charge”

I can hardly express how much I love this little video: Actor: Brian Cox. This is for a less-well-known (but very wonderful) Scotch whiskey, Lagavulin. Wait – how do you pronunce that? And – what’s it like to drink? 15 seconds. 10 words. 2 analogies. Boom! The power of analogies to make a message memorable. […]