This week, I received in my inbox an introductory missive from the new President/CEO of United Airlines. This was not a first-class production. In fact, it should never have been allowed to leave the gate, it is so freighted with boilerplate business-speak baggage. This is what happens when you try to say all the “right” […]
Going for a Walk in the Jargon
April 21, 2014 By 2 Comments
I have, in front of me, a marketing piece from a real estate agent. And, like about 90% of all marketing pieces (including websites) that I see, it doesn’t speak directly to me in my language. It is full of industry insider language. Jargoneering. Maybe your marketing materials are similarly afflicted. It happens so easily, […]
