Fly the Jargon Skies

This week, I received in my inbox an introductory missive from the new President/CEO of United Airlines. This was not a first-class production. In fact, it should never have been allowed to leave the gate, it is so freighted with boilerplate business-speak baggage. This is what happens when you try to say all the “right” […]

Your Time Just Ran Out

  You’re at a major trade show, and you’re wandering the exhibit hall. You meander past booth after booth, and you don’t stop at this one. Or that one. Or most of them. Why? Because the key WIIFM (What’s In It For Me) message hasn’t been communicated to you within a 5-10 second window, before […]