“MA, WHAT’S FOR DINNER??” You’re probably heard it – or said it – a thousand times. I’m not asking about all the various foodstuffs in the refrigerator; I’m not seeking for a tour of spice cabinet; I’m not looking for an overview of all the recipes in the recipe box. Just tell me: “Chicken parm – 5 minutes!” Short, focused, […]
Don’t Forget to Speak Human
May 22, 2014 By Leave a Comment
When was the last time an algorithm bought something from you? Your customers, and mine, are human beings. Ultimately what we do and write and share on social/digital platforms has a final aim – real people. Not formulas. It is easy to get all caught up with the automation and reach elements of social and […]
