“MA, WHAT’S FOR DINNER??” You’re probably heard it – or said it – a thousand times. I’m not asking about all the various foodstuffs in the refrigerator; I’m not seeking for a tour of spice cabinet; I’m not looking for an overview of all the recipes in the recipe box. Just tell me: “Chicken parm – 5 minutes!” Short, focused, […]
Don’t Forget to Speak Human

When was the last time an algorithm bought something from you? Your customers, and mine, are human beings. Ultimately what we do and write and share on social/digital platforms has a final aim – real people. Not formulas. It is easy to get all caught up with the automation and reach elements of social and […]