What’s The Point?

I was contemplating an impressive LinkedIn profile recently. Loads of great bragging points. Awards, titles, all that jazz. Maybe 99 points out of 100 on the impressive scale. But that one missing point…that was the biggest of all. I couldn’t tell what the person was after. There was no why. There was no WIIFM. No […]

Your Biggest Competition is not the Competition

It’s very natural for people in business to spend a good bit of time worrying about what “the competition” is doing. As you survey the landscape of what you’re competing against, however, I’d suggest that other companies should probably occupy no more than 25% of your time. Because your biggest competition isn’t the competition. It’s […]