Later this week, I plan to meet with a local marketing agency (Blue Kite Marketing), which has been working on a re-brand for my business. But this post reminded me how much I *love* the marketing babble that accompanies re-branding efforts (especially new logos). You know – like this explanation when Twitter released its new bird […]
Let’s Make Some Jargon!
May 28, 2015 By 1 Comment
Quick Quiz: What kind of design solution is a “visual identity system”? (hint: It may be related to a “brand isotope system.”) Give up? It’s a logo. These are some of the biz-jargon terms tossed around in this article about the re-branding initiative recently unveiled for the State of Tennessee. My initial reaction to the proposed new […]
