Are You Referral-Ready? Ask These 3 Questions

  One primary goal for EVERY business is to be “referral-ready” – that is, clients and friends and others can easily and accurately refer you to others who need your service. That’s my specialty – helping you get clarity of focus and message so that you can easily be referred by others. Think of being […]

Does Your Business Need a Growing Pains Advisor?

Never heard of a “Growing Pains Advisor“? That’s OK, neither did I (nor did Google), until today. It’s (hopefully) a memorable title. Turns out that that is exactly what I do in my consulting for small businesses and corporate teams. I’m an advisor for businesses undergoing growing pains. I just hadn’t branded it that way. And, according […]

Put Your Message on Repeat, not Shuffle

Most of us try to say too many things into our marketplace. It’s like an iPod on shuffle – too many songs, in random order. People won’t remember the lyrics of any one song when they’ve just heard 30 of them. After almost 30 years in business, I can tell you this: the vast majority […]

How to Become “Referral-Ready” – Bring The Clarity to Your Next Event!

If you’re in business, you need to be “referral-ready.” Referrals, as we all know, are the most powerful business-builders of all. What better topic to address at your upcoming conference or meeting? Before advertising, before marketing campaigns, before the sales pitch, before social media – first and foremost, we need to establish a clear message that […]

I Want to Work for You. Maybe.

If you’re in the 1% of companies that need exactly what I have to offer as a small-business clarity advisor, I want to work for you. If you’re in the 99% that don’t – well, maybe you know someone in the 1%? Please read on… What businesses are in the 1%? Many or all of the following […]

Fish With a Net, Not a Hook

Intriguing phrase, yes? But what does it mean? Well, I came across this phrase in an article* today, and immediately fell in love with it, because it’s a stellar example of how to use an analogy in business communication. Here’s the paragraph from which it is extracted: Vhoto uses computer vision technology to scan your […]

Here’s a Business-Creating Secret that will Jump-Start Your Success

Your enemy: Indecision Every business has the frustration of somehow convincing customers to go forward and sign on the dotted line. Right? Quite often, their hesitation is due to one thing that you’re not giving them. And when I say one thing, I mean just that. You need to sell what you do, as nearly as possible, […]

That Time I Was Completely Wrong About Market Direction

I hate being wrong. Really – like the rest of us, I have this innate desire to get it right every single time. But some of my best lessons were learned through myopia and missteps. And over-dependence on logic. Here’s a painful lesson I learned in a prior job – sometimes (many times?) the marketplace is not logical and […]

OJD (Obscure Jargon Disorder) – Please Don’t Spread It!

The few moments that you have to get a message across are precious – and yet, the opportunity is often wasted because of a prevalent marketing sickness called OJD – Obscure Jargon Disorder. This is when the words you use bring obscurity, instead of clarity. You open your mouth (or someone clicks on your website), and a fogbank […]