Noise! Noise! NOISE!

  You and I are in a war for attention. The scarcest (& most valuable) human commodity of all. What is your biggest competition for that customer, for that job, for marketplace recognition? Sun Tzu wrote in the famous Art of War: “Know your enemy.” I’m here to tell you – that enemy is the NOISE. […]

Why Your Marketing Gets tRAShed

  We’d like to think that our company, our brand, our message, is as big in the minds of our customers as it is in ours. Aren’t we that important – I mean, we are the center of everyone else’s universe, right?? Not a chance. If, through all the noise surrounding your audience, if you even […]