You and I are in a war for attention. The scarcest (& most valuable) human commodity of all. What is your biggest competition for that customer, for that job, for marketplace recognition? Sun Tzu wrote in the famous Art of War: “Know your enemy.” I’m here to tell you – that enemy is the NOISE. […]
Why Your Marketing Gets tRAShed
February 3, 2014 By 1 Comment
We’d like to think that our company, our brand, our message, is as big in the minds of our customers as it is in ours. Aren’t we that important – I mean, we are the center of everyone else’s universe, right?? Not a chance. If, through all the noise surrounding your audience, if you even […]
