Intriguing phrase, yes? But what does it mean? Well, I came across this phrase in an article* today, and immediately fell in love with it, because it’s a stellar example of how to use an analogy in business communication. Here’s the paragraph from which it is extracted: Vhoto uses computer vision technology to scan your […]
Becoming the Go-To
August 19, 2013 By 1 Comment
Let’s do a little word association exercise. We’ll call it Name That Go-To. When you think of Entrepreneurship, who are the Go-To people that come to mind? _______________ How about Leadership? _______________ Country Music? _______________ The fact is, for every area of interest, we associate certain people as our familiar experts – our Go-To, top-of-mind folks that we […]
