I was sitting at a celebratory dinner a while back, and the host started telling a story. His story. How he had become the professional he was, and why he was moving in the direction he was going. He could have spewed facts, or statistics, or bullet points. But no-one would have remembered them. Those […]
Tap Into the Power of Your Story
February 10, 2014 By Leave a Comment
I was reading a wonderful case study from Mark Schaefer‘s {grow} blog about storytelling and it got my wheels turning today (before you go any further, go over and read that post. Really. It’s far better than anything I’ll be writing. Then you can come back…!) We rightly want to come up with a […]
