Quick Quiz: What kind of design solution is a “visual identity system”? (hint: It may be related to a “brand isotope system.”) Give up? It’s a logo. These are some of the biz-jargon terms tossed around in this article about the re-branding initiative recently unveiled for the State of Tennessee. My initial reaction to the proposed new […]
Branding Nashville
January 3, 2015 By Leave a Comment
For many decades, Nashville has been known as Music City – and rightly so. When Santa came down the chimney in Middle Tennessee, the musical talent section of his bag ripped wide open and spilled out all over the place (and that seems to happen every year). The music being made in countless dozens of clubs […]
Letting Loose: A Reflection on 2014
December 31, 2014 By 2 Comments
To say that 2014 was a year of major transitions in the TeamW household would be quite an understatement. For me, and for my family, this year was a series of big shifts. The biggest transition was our move from New Jersey to Tennessee in July, which involved a whole bunch of related changes; new […]
