5 Tips to Making a Great Software Demo

I just got off a webinar, where a mobile software platform was being demo’d to me. I have seen – and done – a gazillion software demonstrations. And, like everyone else, I’ve learned – the hard way – many lessons about what works, and what doesn’t. Here are 5 tips to help you give me an […]

How To Waste Thousands of Marketing Dollars with One Simple Trick

A huge percentage of companies in your marketplace do it. They’ve discovered the negative-ROI secret of flushing a vast amount conference dollars down the toilet – and you can, too! It’s quite simple, really. Just neglect to make your booth personnel attendee-ready. What does that mean? Well, consider what Mark Schaefer wrote in a recent blog post […]